Day Trips, Down the Shore Everything's All Right, Hot Fun in the Summertime

Avenue Beach Club: Modern Luxury at the Jersey Shore’s French Riviera

Avenue Beach Blub offers the Riviera on at Jersey Shore

Just a little over an hour away from my home in Montclair, NJ, is a little slice of the French Riviera on the Jersey Shore. And I had no idea. That is, until last weekend when I was invited to be a guest for the day at Avenue Le Club.

avenue beach club georgette and carrie

I left the kids with my husband and invited my good friend Carrie to come with me to experience a luxurious day at the Beach Club. And luxurious it was.

avenue le club in Long Branch | family travel

The modern, private beach club in Long Branch offers an elegant, European-style setting right in the Garden State. In addition to enjoying your own relaxing area of the beach, becoming a member of Avenue Le Club will give you amenities such as chic cabanas furnished with beds, televisions, showers stocked with Mario Badescu toiletries, and patio tables for dining.

The pool at Avenue Le Club

You’ll also get access to the rooftop pool, which at only 3 feet deep, makes it perfect for dips to cool off, enjoy a cocktail in, or for young kids who want to splash and play.

Then there is the food — my favorite part.

Mimosas at Avenue Le Club Beach Club | family travel

Avenue Salad $17 Baby Greens, Shaved Vegetables, Avocado, Grilled Shrimp, Lemon Vinaigrette

Avenue’s French brasserie restaurant serves truly delicious food and killer cocktails and you get service right to your cabana or chaise lounge. My Avenue Beach Club Salad with grilled shrimp was delicious, as was Carrie’s Greek Salad. And the mimosas were marvelous.

Speaking of service, it was outstanding. From the minute you arrive (you can even valet park for an additional fee) the staff at Avenue Le Club make you feel like your celebrity royalty. Need one of those chic black and white striped umbrellas? At your service. Another fluffy towel? You got it. How about a second round of mimosas? Yes, please!

Avenue Beach Club

Today kicks off the Labor Day holiday weekend, the unofficial (and sad) end of summer, but if you start planning next summer’s days at the beach and pool, it may lift your spirits.

A seasonal family membership at Avenue Le Club (Memorial Day to Labor Day) costs $3,000. That includes two parents and any of their children under 25 — a very generous age!  Compare that cost to some of local private pool clubs, and it’s competitive, or even a better deal. Plus, you get the beach, which pleases both young and old. Thierry Carrier, Avenue’s General Manager/Director of Operations —who has the best French accent, btw — told me that out of the 90+ memberships, nearly 60 were families with small children.

avenue beach club scene

If you want to just visit for a day or a few days in the summer, Avenue Le Club does offer Day Passes for $50 per guest plus a $250 fee for use of a cabana. (Note: You must purchase the cabana with the day passes.)

For more membership information, contact the Beach Club Concierge at  732-759-2900, ext. 105.

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